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When setting up your website for SEO (Search Engine
Optimization) on Google there are several factors you
need to look at in order to obtain a high rank on their
search engine. Of course your content and meta tags must
be inline with positive density percentages and
reciprocal links. Google then takes your website and
performs a mathematic equation and places a numeric
value on your website depending on one of the most
important features, reciprocal or back links.
A back link and reciprocal link are identical. They
both say the same thing to the Google engine, that your
site should be ranked higher in the order because other
people find value in what your website has to offer,
thus they provide a link to your site. In turn, you keep
a closed loop by reciprocating the favor to the other
website by extending the same courtesy of a back link.
Thus creating a solid network connection. Google likes
to see interconnectivity and will reward your website
well for planning it this way.
There are drawbacks to the equation. As things change
a website that you are affiliated with may drop a
hyperlink or a page may get accidentally deleted. When
the Google robot goes through your website and finds a
dead link it notes that you aren’t keeping good care of
your website and punishes your web rank by reducing its
point value. If you wish to know what your sites current
point value is download the Google Toolbar and search
for your website www.yoursite.com in the box and
perform a Google web search. Upon reading the full URL,
Google will go directly to your site first thus pulling
up your home page. There on the toolbar will be a page
rank for your website between 1 and 10. 1 being a less
visited and noted website and 10 a site that screams
traffic 24/7.
Some of the individuals you share reciprocal links
with may in fact scan all their links for continuity,
should they receive a bounce back for a broken link on
your website you can be assured you will receive an
email from them. Keeping your website in balance with
other sites you share links with will keep the Google
engine happy. If you go off and add a company that is
not Google friendly, meaning they have no back links you
may also lose points.
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